Selling in a Digital World: Digital Marketing & Ecommerce Success Supported by Nova Scotia’s Department of Labour and Advanced Education


Thursday afternoons
1 pm – 4:30 pm
Thursday January 28, 2021 – Thursday April 15, 2021
via Zoom
Instructor – Rob Gorham

Ecommerce is one of the fastest growing areas of the online economy and one that no retailer, wholesaler or business-to-business supplier should overlook.

Selling in a Digital World is a crash course that teaches you how to plan, develop, market, manage and grow your business online.  Beyond just the transaction, this course includes the knowledge, work and skills that will help you succeed, including how to:
·       Invest your finances wisely
·       Research your competition
·       Develop online marketing strategies
·       Present your brand, products and services online
·       Create a winning customer experience
·       And, much more…
Knowledge is the fuel to power you forward, whether you’re just starting out or stuck in neutral. This interactive course is designed to empower its participants to overcome perceived obstacles and help them to embrace ecommerce in a manner that is best suited to their individual business.

Get to know the instructor-  Rob Gorham

Rob is a workplace educator and consultant, with an extensive background and expertise in both new digital media and traditional media.

He has taught digital marketing, online technologies, ecommerce, and related fields to numerous business groups, including the Halifax Chamber of Commerce, Centre for Women in Business, Black Business Initiative, Family Business Atlantic and Village on Main.

Rob spent 25 years as a journalist in both print and broadcast, working as a newspaper journalist, editor, and bureau chief for The Halifax Herald, and as a freelance broadcaster with CBC Radio.

Following his journalism career, in 2007 Rob co-founded Eclipse Media Inc., a digital agency, as a partner and executive producer, assisting hundreds of companies in developing their online presence.

In 2018, Rob turned his attention to teaching as a workplace educator but remains a senior consultant to Eclipse Media, and a private consultant to other businesses.

Rob is a strong believer in professional development, studying media and brand advertising through the University of Waterloo, business operations at Mount Saint Vincent University, along with completing workplace education courses in communications, coaching, social media, and project management. Rob is an avid researcher of emerging technologies and digital media trends.

To Register Click: https://form.jotform.com/203383653948263